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Why good packaging is critical for jewelry?

  • Author:Nora Chen
  • Release on :2019-11-12



Esqueleto creates a memorable "unboxing" experience for its customers with branded packaging and the touch of string that the customer can use to tie the box if they give the purchase to someone else.

Find out how to create a memorable unboxing experience for your customer and collect some tips on how to convince customers to share your brand with their friends.

To establish your jewelry brand and encourage repeated purchases, it is important to have a high quality and consistent appearance that extends to everything in your line, including photographs, newsletters, gift packs and even the marketing materials you could (you should!) include it in every purchase.A simple way to start is to increase the quality and visual appeal of your packaging, it must not break the bank!

The importance of packaging

When asked why it is important to invest time and money in creating a memorable package, Heather Riedel of Noelani Designs says:" We believe it helps define who we are as a brand. If the packages are elegant, we hope our customers see us that way. "And he is right. According to Dotcom's 2015 eCommerce packaging study, Unwrapping the Customer Experience, almost 40% of consumers believe that high quality packaging is important for luxury goods (see: jewelry) and the same 40 % stated that they are more likely to recommend the product to a friend due to branded packaging.

The choice to incorporate the packaging into your brand not only helps foster current customer relationships, it is also a great way to extend the care you take in creating your jewelry for a more complete experience for your customers. While it is natural to think first of the buyer, it is also important to keep in mind that jewels are often given away. Joan Clickner, of Formia Design, often feels like customers appreciate their boxes, because they facilitate the gift. "If he had just arrived in a small baggage, they should have provided their own anonymous box. This shows the recipient that their gift was purchased from a very special source. "Over time and consistently, people will begin to recognize your brand as that" special source ".