Because of its scarcity and stability, gold has been regarded as a general equivalent of human circulation, gold's own special attributes to give it irreplaceable financial attributes. In the past, most people buy gold jewelry products, is to decorate or collection, and to invest in financial management for the purpose of gold jewelry consumption is not yet mature. Benefit from the policy open, gold prices, consumer upgrades and other factors, the gold jewelry industry has become one of the fastest growing industries in the past 10 years.
From the China Jewelery and Jewelery Industry Association of the data show that China's gold consumption in 2016 975.38 tons, gold consumption has been the world's first four consecutive years. With the deepening of people's investment and financial awareness, people gradually realized that gold jewelry as a financial investment and the importance of inflation control tools, began to pay attention to the value of gold jewelry investment in the use of value.
At present, the real economy environment is facing a "prisoner" predicament. On the one hand, the real economy downturn, low return on investment, the need to stimulate the economic growth through multiple currencies, leading to inflation and the devaluation of the renminbi; the other hand, the dollar is raising interest rates cycle, in order to maintain the relative stability of the yuan, the RMB must be added Interest rate, and interest rate pumping behavior, but also with the loose monetary policy deviated from the macroeconomic and financial policies are facing a dilemma. Coupled with the micro-mechanism of policy transmission there are all kinds of problems, resulting in financial blurring more and more serious, the real money into the real economy is getting lower and lower, with the traditional prescription to pull the economy, its effect was severe marginal utility diminishing.