Jewelry industry has faced some changes these days.

Although many gold jewelry collection stores are to reduce the scope of business, but the reporter also noted that this area is still constantly "new" into the competition for the market. And the first two years of popular custom custom concept is different, cheap, affordable seems to be these stores are willing to paste their own new label.

In January this year, the local jewelry brand Zhang Wanfu jewelry and gold a gold jewelry signed "franchise contract", officially joined the gold one brand, and to assist the latter to expand franchisee. This move, many people in the industry as "good to receive the smart move." Reporter noted that Zhang Wanfu was originally located in the liberation of West Road, the shop has been a face-lift, a "gold jewelry."

In the gold one jewelry Huang Xing Road Pedestrian Street shop, business category, including jade, pearls and Choi Po. Among them, the jade is being "the first six fold two five fold" activities, and the diamond ring is launched "over 1,000 yuan 180 yuan" promotions.

From the opening will launch the "first gold 8.8 yuan" large-scale promotional activities of the backgammon group's gold jewelry store also launched a long-term "gold to send more than 0.01 grams" of the activities. Xu Lang, general manager of the square, said the move is out of cheap people's business philosophy.

In addition, the diamond customization concept for the laying of shops is still very wide. In the interview, the reporter found that grams of Di's diamond custom jewelry store in the streets of Huang Xing Road up to four pedestrian street. Marilyn also recently announced that, for the company's business direction of the continuous adjustment, located in the Furong Road, a section of Mary Lai jewelry city will no longer operate the gold jewelry business, and focus on the diamond custom business.