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Together, "Internet +" Internet jewelry sailing

  • Author:Tina
  • Source:Yadao
  • Release on:2015-09-24

Investment advice: China's gold jewelry market size of nearly 500 billion, the future will continue rapid growth, a huge space for development. Traditional offline business model is facing traffic reduction, product homogeneity, the terminal bottleneck sink difficulties, urgent change. "Internet +" re behind the State Department, it has become an important national development strategies, to join the Internet gold jewelry will effectively enhance the whole industry chain efficiency, the birth of a new development opportunities. Overweight recommendation: Old Phoenix, Yuyuan, tidal Acer.

Gold jewelry market is huge, the traditional business model needs to change. China's gold jewelry market has great potential, it is expected to remain relatively high growth rate of about 10%, a huge market space. Gold jewelry industry business model over-reliance on traditional channels of department stores and other entities, while passenger traffic decreased transmission of information caused by poor product homogeneity, terminal expansion financing difficulties and other problems have become increasingly prominent, the traditional business model can not meet the needs of today's consumer market in urgent need of change .

Together, "Internet +", Internet jewelry sailing. "Internet +" to the gold jewelry industry with the development of new directions: one effective way to boost the efficiency of the transmission of information via the Internet, and other models to reduce C2B product homogeneity problem; the second is through the large data supply chain financial help to break the chain business financing bottlenecks, achieve a win-win business and customers. Jewelry Internet development in China has experienced the process from scratch, is still in early stages of development, market share and penetration is not high, the future huge upgrade space.
Jewelry electricity supplier multi-mode flourish, bloom can be expected. With jewelry electricity supplier model maturing, and changing people's consumption habits, the Internet + jewelry model will be more in line with the development needs of today's society. We believe that the two types of enterprises have a competitive advantage: one is actively exploring O2O practice of traditional jewelry enterprises, to develop e-commerce, brand extension to the network, the electricity supplier of the brand; the other is a vertical jewelry line started in the electricity business and actively expand the line store experience, the electricity supplier brand. China's jewelry few companies currently involved in the field of B2B, B2C business more direction for online and offline combined O2O mode. The future trend, gold jewelry industry will continue to optimize the industrial structure, O2O pattern prospects, companies will strengthen brand value, all channel marketing is the trend.

Focus gold jewelry electricity supplier, relying on brand build the whole industry platform brands in transition direction. Yuyuan prepared by raising $ 10 billion each, to build the whole industry chain gold jewelry Internet platform to build design / processing / O2O Sales / precious metal logistics / finance five platforms and big data analysis center. Old Phoenix, tidal Acer and other domestic brands by the same micro-channel, Lynx and other platforms to actively test the water Internet. Gold jewelry hand in hand with the Internet, will inject a strong driving force for the entire industry, the birth of a new development opportunities.