Key point of Product packaging design
Key point of Product packaging design
Product packaging design refers to the appropriate choice of packaging materials for the relevant factors of the product itself as well as the audience's preferences and other characteristics, the use of clever fabrication methods for modeling the structure of the product containers and packaging decorative landscaping design.
A direct impact on product packaging customers to buy psychology, product packaging is the most direct advertising. Good packaging design is one of the important means to create profits. Accurate positioning strategy, in line with consumer psychology product packaging design, can help companies stand out in many competing brands. Product packaging design cover vessel design, product packaging design both inside and outside, tag, label design, transport packaging and gift packaging design, carry bag design is an important factor in product promotion and selling. Excellent package, not only in the store will attract the attention of customers, but also further enhance the product is well-known enterprises can not ignore any marketing strategy.
1, the package label
Packaging label refers to attachment or hung on product sales packaging text, graphics, sculpture and printed instructions. Labels can be attached to the indicia on the product summary, the pattern can also be designed as part of the package.
Label may only be marked with name, may also contain a lot of information that can be used to identify, test interior products, but also can play a promotional role.
Often, product labels include: the name and address of the manufacturer or seller, product names, trademarks, composition, quality characteristics, the number of packaging products, the use and dosage, number, storage should pay attention, quality number, production date and expiration date and so on. It is worth mentioning, printed with colored patterns or in-kind photo tag has obvious promotional effect.
2, Packing logo
External transport packaging in printed graphics, text and numbers, and combinations thereof. There are transport packaging logo flag indicating signs, warning signs three. Transportation signs also known marks (Mark), refers to the geometry, specific letters printed on the product packaging to reflect the consignee and consignor, destination or transit, part number, lot number, origin and other content numbers and short text. Indicative logo is based on the characteristics of products, some easily broken, damaged, deteriorated products, with eye-catching graphics and simple text make the flag. Indicative flag indicates the officer handling, transportation, storage, operation attention, common "This side up", "fragile", "handle with care", "thereby lifting" and so on. Warning signs refer to the text printed on special flammable, explosive materials, corrosive materials, and radioactive materials and other dangerous goods transport packaging, as a warning. Common "explosive", "flammable", "drugs" and so on.
3, the idea
The idea is to design the soul. In the design creation is difficult to develop the idea of a fixed class methods and procedures conceived formula. Writing mostly from immaturity to maturity, in this process is certainly some or deny some, some, or add some modifications, is a normal phenomenon. The core idea is to consider what and how the performance of two performance problems. To answer these two questions that address the following four points: performance focus, the performance point of view, performance practices and manifestations. Like war, as a focus target, the angle is a breakthrough approach is tactical, in the form of the weapons, which are not a part of any deal with full power to make disposable.
Packaging design not only to the United States, the key to marketing on the basis of up to show the beauty of it, the whole package from product design to fully express product positioning orientation, the only way to be more easily accepted by consumers, the product will be on the market stand out.
