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Pure Gold Group expands into Europe, opens Arianna in Paris

  • Author:Tina
  • Source:Yadao
  • Release on:2014-08-18
Pure Gold Group has expanded its international footprint with the opening of its luxury multi-brand jewellery boutique Arianna in Paris.

Located in the luxurious settings of The Peninsula Hotel, the outlet features jewellery and accessories by international jewellery houses including Gucci, Roberto Coin, Moraglione, Annamaria Cammilli and Leo Pizzo, the retailer said in a press release.

The boutique store also features jewellery designs by Arianna’s in-house design team set with diamonds, coloured gemstones and pearls. Arianna also displays high-end designer watches.

Speaking about Pure Gold Group’s venture into France, company CEO and managing director Karim Merchant, said, “Paris with its long history as a place to discover culture and art, the finest and the most elegant of fashions, is the perfect setting for Arianna’s entry into Europe. Our designs draw inspiration from a wide variety of themes and styles and are perfect for glamorous celebratory occasions.”