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Things to include in packaging

Things to include in packaging

Nora Chen 2019-11-15 16:40:04

Things to include in packaging


To make a lasting impression on your customer and create a sense of the value of your work, your packaging needs to draw attention. With a little thought and a few inexpensive changes to your current packaging, you can create a memorable “unboxing” experience for your customers. I leave you with a few words of wisdom from Andrews: “Customers will trust your brand when they know they can expect excellence in every detail.”

Things to Include

So, what should you include in your box when you ship your jewelry off to your next customer? The good news is you don’t have to tackle everything right from the start. You can start small, and add customized components over time. Here are a few examples of things to consider:

Box with card

Ribbons/cord

Tissue paper

Personal message

Invoice

Care instructions

Coupons (offer a discount for referring a friend, or free shipping on the next purchase of $150 or more)

Gift (a sticker, a piece of candy)

Call to action

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