Shanxi cultural treasure jewelry dean rice granary believe that jewelry is national prosperity, prosperous life reflected. Jewelry culture against the background of a flourishing beauty, contains the sound of harmony, carrying a spirit of good faith. Provincial CCPIT Vice Chairman Jiao Huisheng believe that jade has been the personification of the characteristics of goods, the jade and culture combine, the province is the direction of future research of the Association of jewelry. In the fierce market competition, the jewelry brand to be invincible, must have a distinctive regional, cultural, Sheng Shiyu shadow can do big, certainly possess these characteristics. LEE Chong, director of the provincial Academy of Social Sciences, said the economic center of tourism, in the current situation, jade culture should take the road of mass culture, because jade is life, let jade into the household, as a popular jewelry industry acclaimed Star - Sheng Shiyu Movies undoubtedly a model in this regard, which won the highly valued by the community.