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Shenzhen jewelry industry jointly Ali "shock"

  • Author:Tina
  • Source:Yadao
  • Release on:2016-01-05

Shenzhen Special Zone Daily News (Reporter Chen Ying) today, "Ali Taobao · Shenzhen jewelry strategic conference" held in Shenzhen, Ali Taobao announced at the meeting entered the jewelry industry, and joint Shenzhen Water Shell jewelry jewelry electricity supplier to open a new pattern, The water bay gold jewelry industry will also be leveraging Ali optimize the industrial structure, a big step towards the era of Internet business.

Jewelry industry after years of rapid development, in the external economic environment and the role of the market to stimulate entered an adjustment phase, industry crises. Jewelry, as heavy industrial assets, is facing overcapacity, a serious backlog, Internet sales and other multi-wave impact, change has become a survival and development to upgrade the road to traditional jewelry business.

According to statistics, in 2014 China's total jewelry products Internet consumer market 77.1 billion, of which approximately 6.94 billion yuan deal size b2c, c2c transaction size of about 770 million yuan. Although the total amount of the jewelry market has improved, but the data point of view, China still has 70% brand jewelry has not entered the Lynx Taobao China, Internet jewelry spending accounts for only 1.5 percent of total jewelry spending, which is in the middle there is a great market opportunities.