Chinese Jewelry Industry Needs to Modify Business Model.
Fiona
Yadao
2017-06-23 13:50:08
With China's economic development into a new normal state, the jewelry industry in the traditional model of the problem has become increasingly prominent, affecting the business model transformation. In order to effectively promote the development scale and development efficiency of the jewelry industry, it is necessary to accelerate the transformation and innovation of its business model and profit model.
In general, jewelry is made through artificial design, processing made of jewelry, the most common is precious metals, natural or artificial jade, such as gold, diamonds, platinum, jade, pearls and so on. In recent years, the rising level of national income, the rapid release of the demand for all types of jewelry, jewelery industry usher in the rapid development.
However, the rapid development of the jewelry industry in the process, also exposed a lot of problems. For example, in the traditional business model, the phenomenon of product homogeneity serious, brand expansion, there are financial problems. Specifically, the jewelry industry in the development process of the main problems are the following four aspects.
First, the stock is increasingly popular. Jewelry manufacturers to be hit by sales, on the one hand is the harsh price of gold and the market environment cooling effect, on the other hand is the trend of consumer upgrades, jewelry jewelry put forward higher requirements.
Second, product homogeneity serious. Many domestic jewelry enterprises lack of brand marketing, product value is very low, shape, design, technology and other aspects are very similar, it is difficult to meet the individual needs of consumers.
Third, financing difficulties, financial pressure. Jewelery business capital turnover period is long, the transfer rate is slow, and daily operating turnover requires a lot of money to maintain, so often fall into the shortage of capital chain. At the same time, lack of financing channels, jewelry companies face greater pressure on the funds.
Fourth, touch "network" transition difficult. In the Internet information age, to the online migration is the trend, but the jewelry industry, the network sales transformation is very difficult, such as consumer trust is low, the problem can not communicate effectively, facing a huge challenge.
Although the jewelry industry there are more problems, but the hidden potential is still considerable, the future to actively explore innovative business model, the extensive market size to quality and efficiency of the market development scale, in order to tap the potential of the jewelry industry.
In the jewelry industry business model innovation, it is necessary to closely focus on the large data platform and the "Internet +" business model to solve the traditional mode of pain, so as to effectively enhance the profitability of the enterprise, as well as the jeweler's brand value and good reputation, Realize the innovation of profit model.
In addition, in the innovative business model, but also based on two aspects of the request. First, the interests of customers as the center, to create value for customers; Second, the value of enterprises to achieve jewelry brand, access to profitability.
In general, jewelry is made through artificial design, processing made of jewelry, the most common is precious metals, natural or artificial jade, such as gold, diamonds, platinum, jade, pearls and so on. In recent years, the rising level of national income, the rapid release of the demand for all types of jewelry, jewelery industry usher in the rapid development.
However, the rapid development of the jewelry industry in the process, also exposed a lot of problems. For example, in the traditional business model, the phenomenon of product homogeneity serious, brand expansion, there are financial problems. Specifically, the jewelry industry in the development process of the main problems are the following four aspects.
First, the stock is increasingly popular. Jewelry manufacturers to be hit by sales, on the one hand is the harsh price of gold and the market environment cooling effect, on the other hand is the trend of consumer upgrades, jewelry jewelry put forward higher requirements.
Second, product homogeneity serious. Many domestic jewelry enterprises lack of brand marketing, product value is very low, shape, design, technology and other aspects are very similar, it is difficult to meet the individual needs of consumers.
Third, financing difficulties, financial pressure. Jewelery business capital turnover period is long, the transfer rate is slow, and daily operating turnover requires a lot of money to maintain, so often fall into the shortage of capital chain. At the same time, lack of financing channels, jewelry companies face greater pressure on the funds.
Fourth, touch "network" transition difficult. In the Internet information age, to the online migration is the trend, but the jewelry industry, the network sales transformation is very difficult, such as consumer trust is low, the problem can not communicate effectively, facing a huge challenge.
Although the jewelry industry there are more problems, but the hidden potential is still considerable, the future to actively explore innovative business model, the extensive market size to quality and efficiency of the market development scale, in order to tap the potential of the jewelry industry.
In the jewelry industry business model innovation, it is necessary to closely focus on the large data platform and the "Internet +" business model to solve the traditional mode of pain, so as to effectively enhance the profitability of the enterprise, as well as the jeweler's brand value and good reputation, Realize the innovation of profit model.
In addition, in the innovative business model, but also based on two aspects of the request. First, the interests of customers as the center, to create value for customers; Second, the value of enterprises to achieve jewelry brand, access to profitability.