Jewelry packaging market positioning
Yif
Yadao
2015-06-19 12:12:30
Jewelry packaging market positioning
Jewelry packaging constitutes an important part of jewelry and other luxury goods, is a means to achieve luxury jewelry value and use value, successful jewelry and jewelry packaging design packaging products, it must be based on the need to adapt to the mall as a criterion, jewelry Packaging is the bridge between production and consumption of jewelry, and it is closely related to people's lives.
Jewelry packaging jewelry packaging design and product positioning are: to jewelery brand positioning, wrapping gifts of jewelry positioning, positioning the subject of jewelry packaging, jewelry packaging traditional positioning, brand differentiation positioning jewelry packaging, jewelry packaging promotional positioning. Any jewelry products enter the market circulation and consumption must have jewelry Packaging topics and priorities, emphasizing jewelry Packaging design targeted to make jewelry luxury marketable in the market more competitive.
In today's science and technology continues to improve, the current development of the international retail jewelry market, widely used in the form of supermarkets, people packaging gradually deepen understanding, refine, requires not only the quality of their jewelry to be high, in appearance Requirements jewelry packaging design have innovative design, harmonious pleasing colors, exquisite craftsmanship. In particular, to highlight the distinctive personality of jewelry, the jewelry counter at the mall show, visually attractive, it attracted customers can sight, this jewelry packaging props, according to the first impression tray often a prerequisite for customers to choose. Jewelry packaging design to meet the needs of managed shopping centers, thereby expanding the market to raise prices. Jewelry package has the special function has been shown to be formed from its own and developing its seductive charm, and has become an important indicator to measure the modern lifestyle and the level. If the lack of high-quality fine jewelry packaging products. Sales could be compromised, whereas quality general merchandise, after some dress, will serve to improve the effect of social status. In fact, the package can attract customers, and the resulting rise in selling or unsalable products is an important factor, therefore, jewelry packaging designer should be an in-depth analysis and research products, markets, on the basis of the consumer, according to their own jewelry packaging theme, determine the appropriate design orientation, to find out their products with other products points of difference (selling), will be superior to other products characteristic focused, clear primary and secondary relationship, jewelery packaging design creativity and performance established main content and direction. Thus science, strong, beautiful, economical and marketable reasonable jewelry packaging, and its value to get social recognition.
