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Jewelry display case analysis

  • Author:Yif
  • Source:Yadao
  • Release on:2015-02-11

                                           Jewelry display case analysis

            The following domestic and foreign Strato Jade Van Cleef & Arpels brands as the main body, to conduct in-depth study of the exhibition design from a different perspective. 

        Strato Jade overall store design to Chinese tradition moire as the main design elements, the main font color emerald finest brand font color, and gold, black, ocher, supplemented by color, to create a fresh and elegant atmosphere, in many prominent jewelry store in attracting the attention of customers. In the showcase boutique area, some fine takeaway is not merely to attract customers, to show the brand level, equivalent Zhendian treasure, or as a corporate value or propaganda. 

        Van Cleef & Arpels is a famous French luxury brand, its jewelry style modern, simple, in-store display of fine jewelry, transparent and reflective glass to make sense of the flagship store gift to charm. Unique lighting design for Van Cleef & Arpels pieces of works diligently to create a gorgeous stage, not only in the traditional bust jewelry display holder, but more beautiful jewelry to show the full range of beauty shop atmosphere, blending abstract imagination and modern, so that the store has a unique and refined environment, people enjoy the rare boast, fashion and touching moments. Jewelry display style uniform, unified multi-source for top light, except for window display, a number of multi-angle round glass display counters, counters are light squares in four directions. 

        Used for general corporate showcase counters are provided for the business custom, in accordance with the requirements of enterprises, style, styles, such as production, practical class-based, decorative, supplemented by the jewelry counters will transform internal staff, better adapted placed in the store, jade jewelry display class generally in accordance with the style, price, seed color display, jewelry and many more styles, materials and other elements of the show. Staff is not demonstrated professional display division, mostly for counter staff. 

        Jewelry display problems, the number of arrangements related to jewelry, variety, style, store layout, promotions, local consumption habits, and other specific environmental impacts. The purpose is to show how to solve it more effective, that is, how to achieve the best sales results with a minimum investment. Foreign market research related to analysis, a good show can improve 20-30% of sales. 

        Overall, the display of goods should be based on the need to design and furnishings when counters, master counter features, select props application, shape design, color matching, decorative objects, temperature and humidity conditions require, lighting layout and other links. Specific requirements are: To classify goods, namely draw ornamental products, new, and often money, old product classification by goods sales. 

       That often items from the customer's desire for consumption goods profits high, sell faster, but also the most important part of the sales performance, most of the guests are more familiar with the style or material goods. New customers can make pleasing, it is a customer able to stir up interest in a topic of concern commodities, high-priced goods, new goods, so the store can improve the status and style. This part of the goods can attract high-end customers. Old goods is a relatively outdated general merchandise, such goods shall be the main way to coordinate promotional sales. The ratio of the combination and arrangement of the goods, generally use the "262" system: the old accounted for 20%, often models accounted for 60% of the new (including ornamental products within 5%) accounted for 20%.