jewelry packaging design innovation
Yif
Yadao
2014-12-11 10:49:29
jewelry packaging design innovation
Jewelry packing ,including jewelry display (like acrylic display, jewelry display set,jewelry tray, Jewelry case & roll, jewelry single stand and so on)...Jewelry packing(like Velvet pouch,shopping bag/Paper bag) and jewelry box (like wooden box,paper box,velvet box,leatherette box) and so on ,which have to going on a design innovation .First of all ,we should Strengthen brand image .
Strengthen brand image, enhance the overall sense of the product, packaging design jewelry bottleneck breakthrough with the opening of the market, foreign jewelery companies involved, the jewelry industry has entered a restructuring and adjustment, the difference between the smaller manufacturers, competition intensifying. The healthy development of the jewelry industry is inseparable from brand building, by the influence of the traditional economic model, focus only on profits and expand the scale of some companies are reluctant to invest short-term effort to engage in brand building, brand awareness has not yet formed. Brand is the product of market standardization and necessary requirement, brand building is a long-term behavior of an enterprise, it needs to pre-pay, long-term accumulation. Once successfully established brand image, to build awareness and trust in the minds of consumers, the impact of the formation of long, bring huge benefits. Because of this, some of the larger companies jewelry Pat develop a comprehensive brand strategy, the jewelry industry from "economies of scale" to "brand benefit" change will become inevitable. During this transition process, jewelry product is no longer an isolated point, but to be able to portray it reflects the overall image of the polyhedron, which requires not only efforts on jewelry style, technology, but also to reflect the overall level of the overall product design more effort, packaging, display, advertising is the product of a whole set Important part of the meter, so serialization packaging design packaging design, especially under the guidance aimed at ClSt will become an important means of jewelry companies build brand image.
Learn from the experience of other packaging, in order to strengthen the brand image, enhance consumer of a brand visual identity and memory, should make full use of graphic design elements such as logos, graphics, text and so on. Jewelry packaging elements when reflected in a plane is limited by the size, materials, processes, such as: ring box performance space is too small; some of the material is not satisfactory due to the printing had to switch form bronzing or embroidery. Because of this, a lot of jewelry packaging in the plane processing elements are weakened, leading to the brand image is not clearly reflected.
So for jewelry packaging is concerned, it is necessary to resolve the relationship between the various elements of graphic design, but also to solve the contradiction between the plane elements and materials, processes between.
