Zhou Dafu wanted to sell gold jewelry sold to more young people
2017-05-23 20:29:00
In the past 520, Hongkong jewelry brand Zhou Dafu in Hangzhou intime martial arts headquarters opened a new store brand: "SOINLOVE".Soin care in French, take care of the meaning of "SOINLOVE" is the care of love, it seems Zhou Dafu want to use the new series to please the young female consumers more.
In fact, the store was full of sweet pink Macarons design will let you can not imagine what it's love and their grandmother Zhou Dafu, its design is more like a fast fashion designer brand jewelry stores, and even a moment that is a dessert shop, by selling jewelry.
Perhaps what Zhou Dafu wants to do is change past dreary images, catering to young consumers and new forms of consumption, to meet their different needs for jewelry.
The jeweler was still depressed, now young people do not buy jewelry, and young people are already in the new consumer channels and aesthetic design is not easy to pick the music. The market for jewelry consumption demand is still only consumer scene, consumptive object is changed.
In fact, the store was full of sweet pink Macarons design will let you can not imagine what it's love and their grandmother Zhou Dafu, its design is more like a fast fashion designer brand jewelry stores, and even a moment that is a dessert shop, by selling jewelry.
Perhaps what Zhou Dafu wants to do is change past dreary images, catering to young consumers and new forms of consumption, to meet their different needs for jewelry.
The jeweler was still depressed, now young people do not buy jewelry, and young people are already in the new consumer channels and aesthetic design is not easy to pick the music. The market for jewelry consumption demand is still only consumer scene, consumptive object is changed.