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Product Pulse: How Are Your Pearl Sales?

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Product Pulse: How Are Your Pearl Sales?

2016-09-23 18:16:57

Product Pulse: How Are Your Pearl Sales?







Their 14-karat gold ring set with graduated pearls, amethyst and diamonds “is the truly modern way to wear pearls,” Imperial Pearl said. This ring retails for $1,350.


New York--National Jeweler/Jewelers of America’s latest category-specific survey showed that pearl jewelry sales continue to slip, despite the industry’s efforts to make more modern-looking pearl pieces. 

The Product Pulse survey on pearl jewelry was conducted online in late June/early July. Approximately 144 jewelers responded. 

Of those, 84 percent reported that their pearl jewelry sales have declined as a percentage of overall sales in the past three years (43 percent) or stayed about the same (41 percent). 

Only 16 percent reported an increase in pearl jewelry sales. 

When asked what prevented them from making more pearl sales, many respondents said it’s a matter of perception.

Younger people view pearls are being too old-fashioned or too formal for their casual tastes. This comes despite many companies’ efforts to recreate pearls for a new generation.