jewelry Counter layout and decoration
Yif
Yadao
2014-12-05 15:45:53
jewelry Counter layout and decoration
Jewelry counter layout or decoration first thoroughfare through the general principle that rich, elegant, and beautiful. Sales of jewelry because jewelry are high-end merchandise, counters should be so decorated. Also in order to highlight the distinctive personality of it should work hard, and to express the company's operating philosophy over the counter in the layout and decoration. Best layout should be for customers to look at it would be difficult to forget, but to give people ruminate gives a desire to give people confidence. II. Jewelry packaging jewelry props "nine word" policy .
"Quantity", as jewelry props placed first principles, the "quantity" naturally has its significance. As the saying goes: "goods sold heap mountains", the goods placed on the props seem to be full. Meaning that the amount of goods it must have a sense of place to the customer's attention and interest, while the amount of sense jewelry store is a vivid display of props of an important condition;
"Set", the same class of goods to focus on jewelry items placed in or near the location. Centralized display requirements are "feeling in display" manifestation, at the same time so that customers can more easily find themselves in accordance with the concentration of the desired category brand or variety; "easy", easy to handle and easy to take and easy to restore a good jewelry merchandise placed props one of the conditions. Because even if beautiful, atmospheric Chen props jewelry display, pick up if inconvenient, or put it back and took great trouble, increasing the time to pick up the delivery of goods then another nice display can not help promote sales.;
"Qi" is that trade in jewelry display props always try to ensure that a brand or a series of goods can be equipped, at the same time focus on display, so as to allow customers to have more choices, but also to reflect on the place tidy, aesthetic effect; "clean", health, cleanliness is a requirement for the customer to store the goods on display and the whole environment. Display merchandise in the store personnel to promptly clean up, while commodities and counter position, the dust on the goods promptly wipe clean, reflecting the freshness of the goods;
"Alliance", a lot of goods in the minds of customers are relevance, when customers purchase a commodity like he will need to complete the associated merchandise or store personnel has been carefully arranged to buy armor, he will find pieces of merchandise plus b commodity would be a good match, so the associated merchandising becomes necessary;
"When", stores need to pay attention during the display of goods merchandise quality level time and purchase time, identify problems and timely remedy, and timely cleaning and maintenance.
"Bright," ie merchandising position to try to put in a better light, visual effects, brightness enough position to ensure that the goods are easy to see and easy to find;
"Color", a lot of customers in the store shopping are impulse buying, which leads to the desire of the customer impulse buying factors apart from price, variety, amount of flu and other reasons, the aesthetic and visual impact of the product packaging is also an important factor.
Therefore, when the jewelry store merchandise display props should pay attention to color when used with a variety of goods on display, the appropriate combination of warm and cold colors, to avoid concentrated on display side by side with the colors of different products in order to avoid customer confusion visual, jewelry packaging similar the merchandise should pay more attention to distinguish .
