reason of Jewelry packaging market situation
Yif
Yadao
2014-11-20 16:22:35
Reason of Jewelry packaging market situation
Public demand for jewelry has long been stuck in the hedge level, since jewelry is a luxury that only the rapid economic development, people's lives richer when there is a larger market. The past ten years, China's jewelry industry began to reflect the dynamic, driven by reform and opening up labor markets south off than Northern active.
As a category of arts and crafts jewelry has a long history, after the 20th century, along with the various changes the art world, many of the traditional arts and crafts gradual transition to a modern design, jewelry has also been affected. Modern jewelry industry is significantly different from the traditional sign is to replace the cottage enterprise production, design and processing of separation, the production process is subdivided quantified. Our modern jewelry design began in the 1990s. Prior to this, no professional jewelry designer, jewelry style is mainly imitate foreign models and modifications. The late nineties, with some institutions have set up and build a professional jewelry design studio, the situation has changed dramatically. The jewelry design as a professional in the university opened, the jewelry industry is different from the traditional craft apprenticeship model to gradually move closer to a modern design, but also marks a jewelry designer in this new career was born in our country. many new jewelry boxes ,jewelry display props are designed ,become a Revolution of the jewelry packing industry .
From the time point of view, the modern jewelry industry is very young, the whole late start, the corresponding complementary products and jewelery industry has not attracted widespread attention. In addition, due to its unique jewelry, arts and crafts from the transition to its modern design is not complete, subject to the constraints of traditional processing methods, many areas still need to be done manually, too much reliance on labor-intensive production has also led to the jewelery and design a low degree of modernization of supporting industries.
2, the smaller size of the industry
Apart from a few large domestic jewelry enterprises, the scale jewelry factories are generally small, conditions they can not have their own packaging design, or some kind of jewelry specifically for custom packaging. Manufacturer River dealers usually buy direct packaging products, although doing so can reduce costs, but is likely to cause jewelry products and packaging in the shape of integration, dislocation stylistic.
Currently on the market circulation of jewelry packaging can be roughly divided into five categories, namely, hard case, soft bag, cards, trays, props, they are mainly from small packaging company, due to the small size, lack of funds, lack of investment in the design of the inevitable. For a long time jewelry packaging and gift wrap doping together, sometimes substitute for each other, and some jewelry packaging plant conversion came directly from the gift packaging plants, some of them are also offering jewelry packaging gift wrap at the same time in the main, the industry and the lack of standardized standard.
3, the traditional marketing models and concepts do not pay attention to the neglect of the brand image to promote the value of the package
Jewelry a special commodity, because of its raw material is very expensive, so in the traditional marketing models and concepts in light of the value of raw materials often obscure style, technology, brand and so on. In the market is not mature, the lack of experience of the average consumer to identify "genuine" seems more convincing than the brand, consumers pay more attention jewelry "gold."
