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News

New consumption trend of jewelry in the upcoming holiday.

  • Author:Fiona
  • Source:Yadao
  • Release on :2017-04-13
51 is approaching, but also the peak of marriage. Although the price of gold jewelry has risen since the beginning, but consumers have no desire to buy enthusiasm, all kinds of gold jewelry is still "meat and potatoes", especially diamond jewelry and 18K gold jewelry much sought after. In addition, in order to meet the May wedding season, the brand gold jewelry shop also launched discount promotions, which have a greater appeal to consumers.
Diamond rings become the first choice for young wedding jewelry
Lao Fengxiang counter staff said that the recent come to buy the ring ready to get married young people, the vast majority of preferred diamond ring, the main reason is the diamond ring shiny, fashion elements and diamonds inherent in the love of the sacred color. Staff pointed out that the purchase of diamond ring and jewelry jewelry when the time will be accompanied by the corresponding identification certificate, which consumers in particular need attention.
Insiders admitted that most of the young people like the diamond ring and other popular fashion jewelry, the elderly choose gold jewelry as a gift presented more. If the business grace it to design a young fashion style, has a unique meaning, may be more popular.
K gold gold jewelry market as a young force 18K gold jewelry particularly popular
K gold after more than ten years of cultivation, the young "80", "90", "00" after the consumer groups gradually become the mainstream of K gold consumption groups. With the gold price in 2011 to 2015 between the ups and downs, in the thousands of gold, gold market due to the impact of gold prices have come down, the "second five" period, K gold gold jewelry market has gradually become a young force.
18K gold jewelry which is selling, mainly because 18K gold not only has the precious value of gold, and because of its proportion of ingredients perfect, with a strong scalability, high hardness, the advantages of changing color, the use of jewelry design, Can play a complex and exquisite creative performance. Compared to pure gold jewelry, 18K gold is more suitable for different shapes and crafts carving, to meet the consumer aesthetic requirements of jewelry.
With 25% of the other metal, 18K gold can also be made into different colors, such as white, yellow, rose red, respectively, white 18K gold, 18K gold, 18K rose gold.
Wang Lixin, Managing Director of the World Gold Council in China, said in an interview that China's gold market is at a crossroads. When young consumers account for the main consumer groups, past consumer traditions and habits are being challenged and require business Consumer groups to pursue the pursuit of fashion, study how to face more young, but also the pursuit of individual fashion consumers.