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New retail mode of the jewelry industry

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New retail mode of the jewelry industry

2017-04-11 11:29:11
There is no doubt that the new retail can not be separated from the "online + line" integration of the O2O layout. 2016 years of double eleven period, the days of cat businesses to achieve online online shop opened more than 1 million, including Suning, Intime, TCL, UNIQLO, Sofia, B & Q and other domestic and foreign business of thousands of businesses nearly 10 million line stores, Fully realized the electronic. At the same time through the AR interactive games, such as looking for carnival cats, send red envelopes, etc., the "black technology" and consumer scenarios online and offline large-scale combination, so that shopping has become more interesting, better consumer experience. It can be said, "online + line" O2O fusion has become the norm of the new retail era, has become the standard brand upgrade.
Li Houlin said, "due to the special jewelry industry, jewelry 'line + line' integration requires a relatively mature market and brand trust.On the one hand, the new generation of consumers have developed online shopping habits, even if the way through the online shopping to buy clothing , Shoes, bags, jewelry and other luxury goods; the other hand, with the AR (enhanced reality technology), VR (human-computer interaction technology) further development will make the online experience of consumption getting better and better.
O2O full-channel retail industry has become the industry consensus. Entity retail stores to achieve O2O later, began to show the trend of coming from behind. In addition to AMAZON, EBAY, NEWEGG, OVERSTORK four are pure online retail, the other six are traditional physical retailers origin.