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"Internet +" salvation jewelry industry?

  • Author:Tina
  • Source:Yadao
  • Release on:2015-12-03

In the past year, the jewelry industry, "aristocracy" can be weathered. 2014 China's jewelry market sales reached the lowest growth rate within a decade, 90 percent of the jewelry business sales have declined 40 percent.

While the just-concluded 2015 China jewelry academic exchange meeting in China has made the identification of synthetic diamond research breakthrough in resolving identified and other technology has made new breakthroughs, but consumers seem to this gorgeous, "the official package "not cold, how in the most convenient way to purchase the appropriate price of genuine jewelry jewelry industry remains the most important issue is the urgent need to solve.

Reporters visited Beijing a number of jewelry stores was informed that the current consumer jewelry industry is broadly divided into "professional" consumer (for jewelry have some ability to discern and identify consumer groups), and the mass of consumers two classes. But no matter which class will want to buy products qualified through appropriate price, so many businesses started to have online services, the use of Internet trading.

"Online merchants selling jewelry is not tricky, expensive things still have to buy in the store, but a trip is also very troublesome." Mr. Wang to take orders, told reporters. Jewelry extraordinary regular trading products, not to buy appliances, buy food, most consumers online more on low price to buy imitation, genuine jewelry, even hanging on the trading platform, consumers can also just hold browse mind to attention.

In fact, there are many jewelry stores in the launch of outlets but also to build their own online trading platform, or based on the rise of micro-channel platform of social media, more and more people choose to do Derivative jewelry agents. But the high sales do good and do well also have borrowed Derivative this hot air to cheat money. Either way, the real memory left in the minds of consumers derivative brand are few.

Consumers do not buy the reason is very simple, that is the moment does not have a recognized professional jewelry internet online trading platform, it is difficult for consumers to pay for convenience, the entire transaction is not enough standardization process transparent. Most of the derivative no brand management, the blind pursuit of short-term interests, so many derivative into the promotion, money, change skin, then the promotion of such a vicious circle, the brand did not precipitate, earn huge profits, there is no growth and platforms. Traditional derivative of road will become narrower and narrower.

But there are also some new kind of problem for entrepreneurs who analyze, develop professional online operations team, away from the traditional micro business, do create derivative sized passenger platform integration and the like. But whether it is jewelry electricity supplier, or jewelry derivative, or starting a new record off mode. Accelerated sales decline for the next line of jewelry, it is a good thing.

Industry insiders say, how to use the "Internet +" to subvert the inherent mode of thinking in order to save the day in this gold jewelry industry reshuffle and mode subversion.