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News

Wedding market-driven diamond sales

  • Author:Tina
  • Source:Yadao
  • Release on :2016-04-06

Thirty-eight As yet another sales peak Valentine's Day after the jewelry into the store to buy more extensive groups, also has more spending power, most customers 30-50 age group, most of the flagship brand of straight couples together from high-end models.

In recent years, with the improvement of living standards of the modern economy, the price is not the key factor in consumer choice of jewelry, people demand for personalized jewelry has become more evident, diamond jewelry over the years, "hedge" the functional requirements relegated to a secondary position, on behalf of the it brings aesthetic, fashion and enjoyment. It is reported that this year will usher in the blowout married, wedding consumption there is a huge market demand, so in order to get married and buy jewelry products this year will be a hard jewelry consumption demand, which will drive sales of diamond jewelry to a certain extent.