The launch of London-based online platform Pieces of Mine has gained a lot attention recently due to its unique, one-of-a-kind jewellery pieces from the most exciting independent jewellery designers from around the world.
Pieces of Mine is a new fash-tech startup, which brings a collection of curated jewellery designs from independent designers to a broader audience. Founder Nadine Oei states that “Despite the many distribution channels available nowadays, there is still a huge gap between emerging designers who are trying to get their products and brand name out there and the consumer that is looking for something ‘special’ which is not available in masses in high street stores. Pieces of Mine aims to bridge that gap through a curated jewellery marketplace.”
Launching with over 300 unique jewellery pieces and boasting 16 independant, international designers you will find creations from Jewellers such as from Denmark, Carmen Chan from Hong Kong and Rosedale Fine Jewellery from Los Angeles to name a few.
Pieces of Mine is very passionate about giving small but exciting jewellery designers from around the world a chance to sell to the UK and European markets, and really bring their stories alive so customers are not only buying jewellery, but jewellery with personality.
Nadine believes that consumers, particularly when looking for jewellery, are always intrigued by the ‘story’ behind apiece. “At Pieces of Mine, they can find a unique selection of jewellery pieces made by real people, with real stories. Amidst increasing consumer awareness about production processes of the fast-fashion industry and the loss ofcraftsmanship, Pieces of Mine caters to an audience that is looking to celebrate individuality and support and connect with a new generation of talented designers who are keeping the art of jewellery making alive.”
Unique and Fashionable
Their product selection is focused on high quality, innovative, fashionable yet durable jewellery. There is not oneparticular category within jewellery that they focus on giving them scope to search for pieces with unique characteristics and authentic design features, which are not necessarily available in high street stores. This wide varietyof jewellery styles allows every jewellery lover to find something special in their product selection.
Our focus is on connecting the customers with the makers, as we feel this is very much missing in today’s fast fashion world. In this faceless era of mass brands, customers want to rediscover that feeling of intimacy and relationship with the designers behind the pieces.