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News

Jewelry Industry will enter into the "IP+" Era.

  • Author:Fiona
  • Source:Yadao
  • Release on :2017-05-26
Jewelry predators of the IP exploration

In recent years, in China's "IP hot" background, the jewelry industry's IP awareness has been awakened, began to practice IP jewelry research and development, tide Acer "Dora A" series launched a commemorative edition, the World Cup, the Chinese style series ; Chow Tai Fook "Hello Kitty" series detonated gold jewelry boom; Chow Sang Sang by the thieves IP to do cross-border jewelry to explore the "tide men" market, sales lead the stores and so on, these IP series of products, is experiencing the pain of the jewelry industry, Has a special revelation: the material as the main selling point, do not pay attention to human content and theme style of extensive jewelry R & D / design era has become the past.


IP + model · jewelry brand breakout weapon

In this fan economy, community economy surging times, IP is a strong fan of polymerization, as the major brands started to celebrate, enhance sales performance of good policy. And the film, jewelry is also a dream machine. IP has the creative, design, style, value proposition and other attributes, it is also the core elements of jewelry IP. Technology and even the design can be imitated or beyond, and IP really has a scarce nature. In the new business environment, each IP behind a group of unique preferences, emotional, value proposition of the precise fans, master the IP is equivalent to lock a specific user, IP is thus highlighting the unique charm.