Innovative Packaging Trends for 2016
Daisy
2016-07-25 19:00:17
With new products and changing customer preferences, the packaging industry is constantly adapting. If you want to get ahead of the trend and introduce innovative ideas then now, at the start of a new year, is the best time to do it.
To keep you ahead of the curve, here is what we predict will be the most popular packaging trends of 2016:
1. Digital Personalisation
We all remember the huge Coca Cola marketing campaign that saw most shoppers hunting through shelf upon shelf of bottles or cans for a drink with their name on it. You most likely had one yourself; it was a huge marketing success for the brand.
But besides the preprinted cans and bottles, they also provided customers with the ability to personalise their own with names or messages using the company’s website and digital roadshow.
This has marked a turning point for the packaging industry and is likely to have inspired a number of other companies to offer similar digital personalisation services. Nutella has already jumped on the bandwagon offering personalised chocolate jars at the end of 2015 and whisky brand The Famous Grouse offered personalisation services for Father’s Day.
Market research firm Mintel have found that digital printing currently represents 10% of the packaging decoration market around the world, yet this is likely to grow exponentially in the next 12 months.
2. Flexible Packaging and Pouches
We think 2016 will be the year of the pouch. Why? Well, according to Mintel, flexible packaging increased by 56% for consumer packaged goods between 2010 and 2014 with 32% of consumers thinking it was ‘modern’. It also offers increased design possibilities to brands.
To keep you ahead of the curve, here is what we predict will be the most popular packaging trends of 2016:
1. Digital Personalisation
We all remember the huge Coca Cola marketing campaign that saw most shoppers hunting through shelf upon shelf of bottles or cans for a drink with their name on it. You most likely had one yourself; it was a huge marketing success for the brand.
But besides the preprinted cans and bottles, they also provided customers with the ability to personalise their own with names or messages using the company’s website and digital roadshow.
This has marked a turning point for the packaging industry and is likely to have inspired a number of other companies to offer similar digital personalisation services. Nutella has already jumped on the bandwagon offering personalised chocolate jars at the end of 2015 and whisky brand The Famous Grouse offered personalisation services for Father’s Day.
Market research firm Mintel have found that digital printing currently represents 10% of the packaging decoration market around the world, yet this is likely to grow exponentially in the next 12 months.
2. Flexible Packaging and Pouches
We think 2016 will be the year of the pouch. Why? Well, according to Mintel, flexible packaging increased by 56% for consumer packaged goods between 2010 and 2014 with 32% of consumers thinking it was ‘modern’. It also offers increased design possibilities to brands.
Flexible packaging and pouches provide a larger printable surface, yet are more environmentally friendly and cheaper to produce in many cases.
Popular coffee brand Kenco are a prime example of an existing brand that has made the switch to pouches. The brand has hugely capitalised upon its introduction of eco refill packs since their introduction 5 years ago.
- See more at: http://www.packagingoftheworld.com