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News

How many private custom jewelry original?

  • Author:Tina
  • Source:Yadao
  • Release on :2015-10-29
Zhuangshan, hit section is dress taboo. In everyday dress, people have become increasingly demanding personalized. Unique private custom jewelry came into being. Now, the jewelry also gradually "personalized", buyers can customize jewelry to your liking. At the same time, but also the rise of derivative private custom jewelry, however, is a mixed bag.

It is understood that in Guangzhou, private custom jewelry is currently in its infancy, Chow Tai Fook in the previous year began to have a personalized custom jewelry, occasionally offering a limited edition; just enter Guangzhou Yao month jewelry also have custom services; Old Phoenix gold and silver will be fine Intangible Cultural Heritage art work into the customization.

Domestic private custom jewelry was actually born in a down market atmosphere. Yao Yi Zhi Ye month jewelry CEO told Guangzhou Daily Reporter, jewelry business downturn in recent years, many jewelry stores changed a lot of the goods and jewelry hoard strategy, initiative handed over to consumers, according to production orders, but can save costs. In addition, he said the last two years a comprehensive consumer survey, consumers pay more attention to individual elements than in the past, unwilling to people with money. And custom jewelry can be more flexible way, consumers can control the customization costs.

Currently, there have been many derivative claimed that "private custom jewelry" in small workshops. Industry people Shimei Hua told reporters, derivative of jewelry styles mixed, many big-name situation occurs plagiarism, simulation products more. "Although this derivative also has original custom jewelry, but still with the big fake mainly original proportion of less than 1%."