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News

American consumers willing to choose lower-end gem

  • Author:Josephine wang
  • Source:Yadao
  • Release on :2014-10-06

India's diamond jewelery exporters see the changes before the holiday sales season, the American consumer buying preferences. Unlike past years, buyers choose medium to low-end diamond jewelry, low purity gold and small diamonds, colored gemstones in particular, according to Business Report.

"Compared with the past few years, this year, we are high-volume manufacturing from low to moderate category of orders, gems and jewelery Export Promotion Council (India) Chairman Vipul Shah said that while the actual growth will be a few weeks before the order know, we hope that this sales season will be better than last year. "

He added that, although the signs of economic recovery in the United States led to a rebound in the Indian gems and jewelery sales. In the upcoming sales season, exporters remain cautious.

Holiday sales season extended to February this year, the American market is the world's largest gem and jewelry consumer market, accounting for 38% of global sales.